CSR Useful Links
Consumers want to feel aligned, and buy from companies that share their values, companies and brands that stand up for what they believe in to make the world a better place. Carol Cone is the doyenne of Cause-Related Marketing. She coined the phrase 25 years ago when she founded her widely regarded company in Boston from 1980-2010. Within the last few years, Carol Cone ON PURPOSE, a collective, is the return to her entrepreneurial roots and life’s passion: to educate, inspire and accelerate purpose programs and impacts for organizations, nonprofits and individuals around the globe. Read more
CSR is often thought to be for big brands only, expensive, "not our thing". The new reality is that CSR enhances brand value and increases sales. It has become an essential component of business models. It cannot be overlooked. Read more
Some responses towards a company’s CSR programs are reviewed by their corporate leaders. Read more
Volunteer employee programs, as they should be. Read more
An in-depth examination of what a consumer is looking for in CSR and the areas of focus they lean towards. This report dissects the findings into global regions. Read more
One of the more prolific pieces on the demanding Millennial is their search for transparency. Millennials demand CSR. “In the eyes of American millennials, doing good is now simply a baseline. Doing the right thing, means doing it before it’s expected of you. It also means doing it because it means something to you, not because someone is watching. If your initiative is not tie into your brand’s story, you are potentially opening yourself up to a world of scrutiny and backlash”. Read more
Sustainability, Emotional Appeal Drive Millennial Consumers. According to Positive Luxury, the new generation of luxury consumers are moving away from conspicuous consumption, and driving the rise of "mindful luxury." Read more
Firms Learn That as They Help Charities, They Also Help Their Brands. Read more
Why CSR? The Benefits Of Corporate Social Responsibility Will Move You To Act. Read more
2017 Global Trends in Giving Report. Read more
The vision, the mission, and the strategies are of over-arching importance. CSR is part of the brand DNA. It is not a promotional program. Any single endeavor that does not tie into the brand story, can lead to a world of scrutiny and backlash: Audi Super Bowl ad promoting gender pay equity.